Dear Camcorder Users-
We have formats such as DV, Mini-DV, HD (High-Def), HDD (Hard Disk Drive), Flash Memory, Hi8, 8mm, MicroMv, etc. We have brands. We have prosumer, pro video, and consumer. We have zillion-or-so form factors and other attributes.
In other words, there are myriad ways to find the right camcorder. But is there a form factor that hasn't been adequately addressed yet? Say... size? Actually... not so much size but size and purpose.
In the time of YouTube and omnipresent video-sharing, more and more people are turning to video cameras that are simple to shoot with, and make it easy to share videos. More to the point; anyone can use them. In my mind, it's typically technical enthusiasts, early-adopters, video hobbyists, etc who brandish the video camera. But, now, with these 'shoot-and-share' camcorders, anyone can use them. Heck, even my five year-old can shoot, view, delete and save video files using a camcorder, such as the Flip. If I gave him a Sony SR12 to use, I guarantee, it'll either break, or he'll accidentally convert it into a hydrogen bomb!
Hence the emerging popularity of such brands as Flip. Increasingly we'll see more of these types of compact, easy-to-use video cameras. In fact this year, you'll see new versions from Flip, RCA, Creative, Sony (with the TG1) and others. It's clear that there's a sweet spot amongst consumers for this technology, and I only suspect it will grow.
So, that leads me to my question: what label should we give these camcorders? I mentioned, 'shoot-and-share' above, but I'm not 100% convinced that does the trick. Point-and-shoot video camera? Dummy-proof Camcorder? C'mon people... help me out! Give me some suggestions...
In the meantime, to get you inspired, you can watch a video that was shot using the Flip... (of my aforementioned son darting around a race track in a race car.)
http://www.youtube.com/watch?v=lGvoI2OyWrw
--JB Storey