Bites from the Apple: You Get a Case, You Get a Case, Everybody Gets a Case
Last Friday, Steve Jobs pulled an Oprah when trying to put AntennaGate in its rear-view mirror, unleashing free cases to the iPhone 4 masses to deal with the furor over the long-gestating Death Grip.
If you've been too busy following the travails of Lindsay Lohan and aren't up to speed on the iPhone 4's technical woes, the gist is that placing your fingers on the black line on the lower left side of the iPhone 4's metal band (which is actually its antennae), you will degrade your reception (and transmission). This black line actually separates the two external antennae of the iPhone 4--one for cellular connectivity and one for Wi-Fi/Bluetooth/GPS--and by blocking it with your hand, your body can absorb some of the signal and thus create dropped calls or poor reception. Thus, using a case to prevent your hand from touching the iPhone 4's antennae should improve things (as Consumer Reports suggested, which in turn prompted Apple to finally make its public statement last Friday).
Image courtesy of Macworld. |
(For a nicely thorough and very readable explanation of the underlying technical and scientific aspects to this kerfuffle, check out Rich Mogull's TidBITS piece--Why Using an iPhone 4 Case May Improve Signal Strength.)
Anyhoo, the takeaway from Friday's presser with Steve Jobs is that Apple will be offering free cases to iPhone 4 owners through September 30. Not that Jobs, who seemed rather testy on stage, was really pleased about this, as Farhad Manjoo in Slate picked up on:As Jobs sees it, the only problems with the iPhone 4 are the pesky "laws of physics," which pretty much ensure that anyone who holds a mobile phone in her hands is asking for trouble. The only reason people have been focusing on the iPhone is that blogs keep singling Apple out, perhaps because "when you're doing well, people want to tear you down."
Still, if you want to be a total jerk about it and keep insisting there's a problem with your magical iPhone, Jobs has an offer for you. "OK, great, let's give everybody a case," he said. Happy now, whiners?
So Apple will be offering its silicone Bumper case (which covers just the sides of the iPhone 4, not the back) for free. And there are reports that the Bumpers are no longer on sale at the Apple site. However, there is a caveat--Apple can't make enough Bumpers for all the current 3 million (and growing daily) iPhone 4 owners, so they'll be offering additional cases sourced from a variety of manufacturers. While the offer won't get official until probably Friday of this week (July 23), there are rumors floating around that the cases might be lacking a bit of style.
Personally, I haven't been that affected by the Death Grip throes, but free is free, right? However, I'm not a big fan of silicone cases as they're just too hard to slip in and out of my pocket--and even though the Bumper only covers the sides, I'm stilly wary about this sticky factor. And frankly, if I want a case for my phone, I want the one that's going to work for me the best--functionally and stylistically--not just any freebie. So, this is one free offer I might not take advantage of (the coupon-clipping, free-sample-lovin' Minnesotan who lives deep within me is gnashing his teeth right now).
If you're looking for just the right case for you, be sure to check out the full range of iPhone 4 cases (as well as other compatible accessories) available at the Amazon Cell Phones & Accessories store--such as the chrome Hard Candy Bubble Slider on the left or the Gumdrop Skater Nation soft-touch polycarbonate case on the right.--Agen G.N. Schmitz


