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Bites from the Apple: You Get a Case, You Get a Case, Everybody Gets a Case

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Last Friday, Steve Jobs pulled an Oprah when trying to put AntennaGate in its rear-view mirror, unleashing free cases to the iPhone 4 masses to deal with the furor over the long-gestating Death Grip.

If you've been too busy following the travails of Lindsay Lohan and aren't up to speed on the iPhone 4's technical woes, the gist is that placing your fingers on the black line on the lower left side of the iPhone 4's metal band (which is actually its antennae), you will degrade your reception (and transmission). This black line actually separates the two external antennae of the iPhone 4--one for cellular connectivity and one for Wi-Fi/Bluetooth/GPS--and by blocking it with your hand, your body can absorb some of the signal and thus create dropped calls or poor reception. Thus, using a case to prevent your hand from touching the iPhone 4's antennae should improve things (as Consumer Reports suggested, which in turn prompted Apple to finally make its public statement last Friday).


Image courtesy of Macworld.

(For a nicely thorough and very readable explanation of the underlying technical and scientific aspects to this kerfuffle, check out Rich Mogull's TidBITS piece--Why Using an iPhone 4 Case May Improve Signal Strength.)

Anyhoo, the takeaway from Friday's presser with Steve Jobs is that Apple will be offering free cases to iPhone 4 owners through September 30. Not that Jobs, who seemed rather testy on stage, was really pleased about this, as Farhad Manjoo in Slate picked up on:

As Jobs sees it, the only problems with the iPhone 4 are the pesky "laws of physics," which pretty much ensure that anyone who holds a mobile phone in her hands is asking for trouble. The only reason people have been focusing on the iPhone is that blogs keep singling Apple out, perhaps because "when you're doing well, people want to tear you down."

Still, if you want to be a total jerk about it and keep insisting there's a problem with your magical iPhone, Jobs has an offer for you. "OK, great, let's give everybody a case," he said. Happy now, whiners?

So Apple will be offering its silicone Bumper case (which covers just the sides of the iPhone 4, not the back) for free. And there are reports that the Bumpers are no longer on sale at the Apple site. However, there is a caveat--Apple can't make enough Bumpers for all the current 3 million (and growing daily) iPhone 4 owners, so they'll be offering additional cases sourced from a variety of manufacturers. While the offer won't get official until probably Friday of this week (July 23), there are rumors floating around that the cases might be lacking a bit of style.

Appleiphone4-hardcandybubblechrome Appleiphone4-gumdropskater

Personally, I haven't been that affected by the Death Grip throes, but free is free, right? However, I'm not a big fan of silicone cases as they're just too hard to slip in and out of my pocket--and even though the Bumper only covers the sides, I'm stilly wary about this sticky factor. And frankly, if I want a case for my phone, I want the one that's going to work for me the best--functionally and stylistically--not just any freebie. So, this is one free offer I might not take advantage of (the coupon-clipping, free-sample-lovin' Minnesotan who lives deep within me is gnashing his teeth right now).

If you're looking for just the right case for you, be sure to check out the full range of iPhone 4 cases (as well as other compatible accessories) available at the Amazon Cell Phones & Accessories store--such as the chrome Hard Candy Bubble Slider on the left or the Gumdrop Skater Nation soft-touch polycarbonate case on the right.

--Agen G.N. Schmitz

Comments

I got my free case from this application, there are lots of people who have been waiting for there to be shipped. I loved the case it is of good quality and no one should miss this opportunity.

What's to rumble about, they gave out the bumpers like they should. Pretty meh solution if you ask me, but a better end than the first half of the conference would have suggested.. god that was pathetic.

iPhone 4 are the pesky laws of physics, which pretty much ensure that anyone who holds a mobile phone in her hands is asking for trouble.This is been the report from the market user.

Now iphone are been proving the Official silicone Bumper case.They also provides many more accessories with them is well.They also provides the Functionality with it but the decisions been still on Friday to be taken is well.

Bits from the Apple as they said that now they are been providing the Case free with the Apple one.They shall be offering additional cases sourced from a variety of manufacturers also the company report says.

Free iPhone cases? That’s a good deal! Who wouldn’t want a free item these days? And I do hope that it could really fix the reception problems of some iPhones..


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Very good, my sister just bought a, like very much!

Phone 4 are the pesky laws of physics which pretty much ensure that anyone who holds a mobile phone in her hands is asking for trouble. The only reason people have been focusing on the iPhone is that blogs keep singling Apple.

The black line separates the two external antennas currently on the 4 iPhone one for cellular connectivity and the other for Wi-Fi/Bluetooth/GPS--and by blocking with your hand, your body can absorb some of the signal and create and decreased calls or poor reception.

The best news for the people as they are getting the cases free with the Apple for the user.As they get the new shades as well.This changes the pesky look of the mobile too.This haunts many companies out there is well.

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Its really a big problem for sensitive mobiles user to handle it with intensive care but every problem has the solution as it comes with body protection case, also one concern remains there that body case may reduce the signals.

I am thoroughly convinced in this said post. I am currently searching for ways in which I could enhance my knowledge in this said topic you have posted here. It does help me a lot knowing that you have shared this information here freely. I love the way the people here interact and shared their opinions too. I would love to track your future posts pertaining to the said topic we are able to read.

This was a shocking mistake from Apple. Shame.

Yes, you can say it a mistake apple should take step in this matter and try to make it's body in a way that doesn't require any extra body case.

Good old apple, don't you just love em!!

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I got mine and the color is sooo cute. I so love this company!

I recently came across your blog and have been reading along.

Personally, I haven't been that afflicted by the Death Grip throes, but chargeless is free, right? However, I'm not a big fan of silicone cases as they're aloof too adamantine to blooper in and out of my pocket--and alike admitting the Bumper alone covers the sides, I'm stilly alert about this adhesive factor.

Iphone is best smart phone. I loved it. Iphone contain such an extra ordinalry features in it.


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