Just Dance with Lady Gaga's Fashionable Headphones

Chalk up another example of our brave new splintered media world where that old marketing chestnut "as seen on TV" gets winnowed down to "as seen in the music video." Case in point, Lady Gaga's recent video for Telephone also served as a marketing opportunity for her new in-ear headphones created in conjunction with Monster Cable's Beats by Dr. Dre (as seen below left, along with a shout-out to Dr. Dre with the Beats logo on the laptop).

Lady Gaga's Heartbeats headphones borrow many of the features found in the popular Beats by Dr. Dre Tour in-ear headphones, including the unique flat, tangle-less cable, multiple eartips for getting the best fit (and sound), and nicely resonant audio with deep bass.

As they've been created with Lady Gaga's input, they're definitely more fashionable than your typical in-ear headphone. The exterior of each headphone has a reflective triangle shape (that comes in red, black and chrome) that looks more like an earring at first glance. As noted in the NYTimes' style-focused T Magazine blog back when the Heartbeats launched last October, the design comes straight from the Lady herself:

"I've been obsessing over triangles on tour, and we've made lots of clothing and stage sets out of triangles," Gaga says. "I was also reminded of these studded leather jackets that my friends and I wore in New York, so it's really a complete representation of who I am."

And they're not just for women:

"I really did design these headphones with my fans in mind," she says. "I think that there is no sexual preference to fashion and those kinds of stereotypes are lazy. … We should celebrate who we are and what we love, and everyone has the freedom to choose how to express themselves."

But how do they sound? Chip Chick's review is pretty positive, save for one aural area:

When listening to different bitrates, the Hearbeats were pretty neutral and the sound quality throughout was balanced and liquid. The standout was how the highs performed which was very good. You could hear flutes, cymbals, and electronic instruments very well at a higher pitch that was crisp and clear. One dim spot is the bass reproduction... surprisingly, low bass and low end detail is not very strong on output.

The Big Picture Big Sound review blog is also happy with the noise isolation and cord design:

As long as you get a proper seal in your ear, the Heartbeats' design isolates you from outside noise very well. I have yet to try them on-board an airplane, but on a train or walking down the street, the outside world becomes less of a distraction from your music. This is nice as it allows you to keep the volume levels lower without sacrificing audibility. Meanwhile the earphones' flat cord design can minimize the microphonic effect that you can get on some in ear-canal earphones when you tap on or rub the cord. That flat cord is also tangle-free, which comes in handy if you hurriedly throw these into a pocket or bag without carefully winding them up

As for fit, CNet notes that "where the Dr. Dre Tour earphones were for exceptionally deep ear canals, (the Heartbeats) appear to be for very shallow ones.

So get your groove on summergirls and summerboys while strutting some style with Lady Gaga's Heartbeats, now available in red, black and chrome.

--Agen G.N. Schmitz

Comments

[Bert on June 06, 2010 at 06:42 AM]

Who doesn't love Lady Gaga I would love to know who's idea it was to come up with the ear peace's personally ill listen to my stereo up loud listening to hot lady Gaga. To your success, Bert

[Jeremy Wa on June 08, 2010 at 02:10 PM]

Who could possibly care about anything associated with someone who is 13 minutes into her 14 minutes of fame.

[Headphones on September 14, 2010 at 09:51 PM]

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