Non-iPod Apple Video News
Today, Apple announced their new video format, iFrame. According to the Apple site:
The iFrame Video format is designed by Apple to speed up importing and editing by keeping the content in its native recorded format while editing. Based on industry standard technologies such as H.264 and AAC audio, iFrame produces small file sizes and simplifies the process of working with Video recorded with your camera.
It looks like the big win here is the smaller file sizes so that you can upload footage to a computer quicker and that same footage will not take up nearly as much space. Because it is based on H.264, AAC, (therefore MP4 and QuickTime) iFrame files will work on both Mac and PC applications.
So far, only two camcorders shoot directly in iFrame. Both are from Sanyo: the VPC-HD2000A and the VPC-FH1A.
Along with the ability to shoot in iFrame, both Sanyo camcorders feature impressive optics, image stabilization, and other enhanced features to give you more control for the footage you shoot. This should allow you to enhance the footage quickly and easily in post-production.
This new video standard from Apple applies primarily to users of iMovie ’09 video software. As this standard grows and more camcorders adopt the new format, expect additional applications to embrace iFrame and take advantage of people shooting more video in a smaller more manageable file size.
--Brandon M. Baker
Dr. Kenneth Noisewater on October 14, 2009 at 07:06 AM
960x540 = 1/4 HD = failtastic.
steveH on October 14, 2009 at 02:29 PM
1/4 HD displayed on devices smaller than HD standard output? And quickly/easily scalable up and down?
Sensible.
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