Amazon.com Launches AmazonBasics: Private-Label Electronics Accessories
Amazon.com has just announced that it will be retailing a selection of branded basic electronics accessories, dubbed "AmazonBasics". Starting with blank CDs/DVDs and audio/video cables, AmazonBasics will be a growing line of accessory products that combine quality and value.
From the press release:
SEATTLE
--(BUSINESS WIRE)--Sep. 19, 2009--Amazon.com, Inc. (NASDAQ:AMZN) today announced the launch of AmazonBasics (www.amazon.com/AmazonBasics), a new private-label collection of consumer electronic “basics” created for customers who want exceptional value. The AmazonBasics line currently includes audio video cables and blank DVD media, with additional accessories and other items to be added in the coming months.
“We saw an opportunity to create a line of consumer electronics basics that combine quality and low prices for an overall focus on value,” said
Paul Ryder
, vice president of Consumer Electronics for
Amazon.com
. “We drew on our history of developing other private-label brands and combined that with our mission to give customers the ultimate in selection and value. AmazonBasics is the result. We will continue to gather input from customers and evaluate opportunities for new products under the AmazonBasics brand. We aim to offer our customers as wide a selection as possible, and we think AmazonBasics makes a great addition to the brands we already carry.”
The AmazonBasics line currently features a growing assortment of blank DVD media, cables and accessories, which are available now in the U.S. on www.amazon.com, with plans to introduce the line on Amazon’s international sites over the coming months.
All AmazonBasics products ship in Amazon.com’s Frustration-Free Packaging (www.amazon.com/frustration-free), which is easy-to-open and made from recyclable cardboard, alleviating plastic clamshells, wire ties and excessive packaging. AmazonBasics products are eligible for FREE Super Saver Shipping or
FREE Two-Day Shipping
with Amazon Prime (www.amazon.com/prime). Like all products sold on
Amazon.com
, customers can compare prices, do research, read customer reviews and see what other customers have purchased after viewing these products. AmazonBasics products include a one-year warranty.
Read the full press release here, or browse our AmazonBasics Store.
--Aric A.
Free computer Software on September 21, 2009 at 01:22 PM
Wow that's great
Jim on September 21, 2009 at 02:28 PM
Very cool idea!
Matt on September 21, 2009 at 05:33 PM
I won't complain, especially if they are cheaper than the rest, but I wonder if this really fits their core business.
Amazon is probably the best internet distributor and retail platform out there. They make a huge business in bits, developing new markets before we realize we need them (eg. Amazon Marketplace).
The kindle was their first dip into the stuff market, and it made sense because it pushed their bits business further. I just don't see how cables are the next logical step for Amazon. Oh well, it's not a huge limb to climb out on.
J G on September 21, 2009 at 07:01 PM
Things never go well when you compete with your own suppliers.
discount air jordan 1 shoes onlines sales on February 26, 2010 at 11:59 PM
You may have not intended to do so, but I think you have managed to express the state of mind that a lot of people are in. cheap air jordan 22 shoes http://www.nikejordanshoes2sell.com/ The sense of wanting to help, but not knowing how or where, is something a lot of us are going through.
sweetie bracelets on June 30, 2010 at 06:58 PM
Every girl will be happy with inspired links of London jewelry which make her look dazzling and outstanding; every girl will be happier to obtain brand jewelry with less money which makes them a sense of achievement. That's why girls all like links jewelry where various links of London jewelries are at most keen prices
More http://www.linksjewelry.co.uk/Bracelets/
abercrombie women on October 08, 2010 at 07:35 PM
we laugh up our sleeve at he knocked ,
canada wholesale dropshippers on March 03, 2011 at 01:38 AM
HDMI (High Definition Multimedia Interface)cables are designed to use in the latest technology devices. They have 19 different kinds of wires inside them it's speed of data transfer is also very high that is upto 10.2 Gbps and this is the superiority that HDMIcable offers.
searchengineoptimization12 on May 13, 2011 at 09:47 PM
It is nice to find a site about my interest.
http://www.searchengineoptimization.com.sg/seo.html
http://www.searchengineoptimization.com.sg/internet-marketing.html
electronicsreview on August 27, 2011 at 06:16 PM
We aim to offer our customers as wide a selection as possible, and we think AmazonBasics makes a great addition to the brands we already carry.”
moncler on October 25, 2011 at 01:02 AM
I think you know the guts how to attract people to your blog.