PC Sellers to Offer Varying Windows 7 Upgrade Offers
The official launch of Windows 7 is still 4+ months away, but Microsoft and the PC makers, vendors and sellers that owe their livelihood to a healthy PC market today are not remaining idle. According to a PC World posting today, beginning June 26th vendors and sellers will embark on a program designed to lure potential buyers of new PCs who might be holding off on making a purchases until Windows 7 is released in October, into brick and mortars and online stores sooner with a coupon program that will allow for a subsidized downloadable upgrade with disc to follow, to Windows 7 at launch. But as always, there is a catch or two.
The first of these is a no-brainer. The upgrades will only apply to new laptops and desktops packaged with Vista Home Premium, Vista Ultimate or Vista Business purchased between June 26 and launch. No upgrades from XP since from a new purchase standpoint, this is primarily the realm of Netbooks. No, the main caveat here is that the cost of the update will definitely vary. According to the PC World piece, vendors and sellers will be paying Microsoft between $9-$15 for each PC upgraded and it is entirely up to them as to how much they pass on to customers. Hopefully at its worst this additional amount would be no more than that $9-15 range, so don't be a sucker and bite when the $50 upgrade option flashes on to the screen when you are customizing your box.
The good news for consumers is that, again according to PC World, at least a few PC makers--three unnamed Tiwanese outfits to be exact--plan to eat the cost and offer the upgrade free of charge with purchase. Microsoft's final plans for the overall program have yet to be announced, so the three initial firms remain anonymous, but I bet we might be able to venture a few guesses, say Acer, Asustek, Gigabyte Technology, Micro-Star (MSI), etc...Historically I've tended to think Netbook when I've thought of Tiawan, but this fall could mark a change in that assumption. We'll see. Regardless if you are in the market for a new PC or OS for that matter, Windows 7 releases October 22 and could play a part in any purchase decisions you have. Keep an eye open for news.
--Tom Milnes
Nathan B. on June 26, 2009 at 08:34 PM
"Taiwan" is misspelled in two different ways in this post, and is not spelled correctly at all.
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