Survey Says...Netflix Could Be Playing Game Consoles off Each Other
It is doubtless true that over the last several months Netflix has reaped the benefits of expanding their "watch instantly" movie functionality, so much so in fact that chatter of threats to the continuing growth of their market share from traditional competitors like Blockbuster and their own OnDemand Web movie set top project, are now little more than a whisper. But competition is good for business; competition in the gaming console market if you are Netflix that is. Case in point. Based on a questionnaire that was making the rounds on the blogosphere last week, the rumor was that Netflix was considering the Wii as the next device for its streaming video functionality. The previously mentioned, and profitable, expansion of this was to the Xbox 360. Now comes yet another rumor by way of a nearly identical questionnaire, that Netflix may be considering the PlayStation 3 as a conduit for streaming video as well. See a screen capture of that questionnaire below:
Is either Nintendo or Sony seriously interested in this. You bet they are, but they are not about to show their cards to Microsoft or consumers yet. Netflix has yet to comment on the questionnaires either. So, is this all just a bunch of chafe or maybe just Netflix researching what the future might hold for their overall business model? Perhaps, but it may also could be Netflix putting some new found influence in the market to work. It wasn't so long ago that the Bay Area company was seen to be in a precarious position, brought on by wedging itself between its DVD by mail model and a crazy idea to deliver content via the Web. It is clear that these two models work fine and are actually complimentary. Now it would seem that Netflix figures that the best thing to do is to see what they can get out of it. Hopefully consumers will benefit as well.
--Tom Milnes
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Melanie on May 20, 2010 at 12:38 PM
Now that Netflix have branched out in this way I still do not see the point in it. Why would you choose to watch on the PS3 over the TV? Maybe I am just missing something
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I still do not see the point in it. Why would you choose to watch on the PS3 over the TV? Maybe I am just missing something.
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